Blog posts
Zoho (2020-2021)
- How to Audit Your Marketing Results
- Planning a Low-Code Development Project
- Marketing Channels: Cross-Channel Marketing Strategies and Examples
- Choosing a Mobile App Revenue Model
Rebilly (2018-2019)
- One-Time Sale vs. Subscription: What Makes Customers Buy?
- Stop the Cycle: How Content Can Slow Your Churn
- Customer Satisfaction: How to Create a Lasting Onboarding Process
Freelance work (2015-2019)
- How to add value with cross-functional teams
- Octane AI’s VP of Product on fostering open communication in remote teams
- How to Find and Hire a Virtual Assistant
- What is Project Management? A 101 Guide for Fast-Growing Ecommerce Businesses
- 8 Team Tools for Remote Work
- How I Kickstarted My Business: Crowdfunding Tips for Online Sellers
- The side project survival guide: making time to work on everything as a freelancer
- How to build a better marketing team
- The Five-Step System for Prospecting, Pitching, and Landing Freelance Clients
Case studies & other content
Case studies
- Curzio Research case study for Rebilly
- FullStory case study for Clubhouse
- ModCloth case study for Clubhouse
- Ritz Carlton San Francisco Success Story for Cvent
- Hawkers case study for Shopify Plus
- NOBULL case study for Shopify Plus
Infographics
- The State of Subscriptions: Growth, Trends, and What’s Coming Next (writing, design direction)
- How Much Are Chargebacks Costing You? (writing, design direction)
Multimedia
- App reviews and freelance how-tos on YouTube (concepts/outlines, speaking, recording, video editing)
- Unplaced (fiction podcast—script-writing, production direction, marketing/promotion)
- Serendipity City (actual-play podcast—creation/concept/GM, soundscaping, audio editing, marketing/promotion)
- How to Build a Freelance Business in 90 Days (2014 video for freelance client, concept, speaking, recording, video editing)
Lead magnets, email copy, etc.
Shut Down by Your Payment Gateway? Here’s How to Stop Losing Money (lead magnet for Rebilly, writing & creative direction)
Your Six-Month Checklist for Subscription Success (same as above)
If you’d like to see examples of other lead magnets, whitepapers, email copy, and other content that isn’t publicly viewable, feel free to email me and I’d be happy to send them over.