As a B2B writer, my specialty is in taking potentially boring subjects (business systems, anyone?) and making them entertaining and engaging. My favorite kind of article to write is:

• actionable (no fluff – I want the reader to be able to take away something they can do today)
• informative, yet interesting & entertaining
• long–at least 800 words up to several thousand (I naturally tend towards writing longer pieces, but there’s a huge benefit here as longer content tends to rank better in search engines, get more backlinks, and get shared more across social media channels, plus it establishes you and your brand as an authority on the subject*)

Blog posts:

• At Shopify: 4 Fresh Facebook Shop Strategies to Incorporate For a Profitable 2016 (View all articles for Shopify here)
• At Ecwid: How I Kickstarted My Business: Crowdfunding Tips for Online Sellers (I’ve written several articles for Ecwid, but there’s no author archive)
• At Oberlo: The Top eCommerce Trends You Should Look out for in 2017
• At WPCurve: How to design customer success into your content strategy (View all articles for WPCurve here)
• At SitePoint: Pitching Your SaaS to the Media (View all of my articles for Sitepoint here)
• Ghostwritten: How you can use psychology to drastically improve your live events
• At Highfive: Everything you need to know to manage remote workers (See all posts for Highfive here)
• At Domino: Four ways to tame the email beast
• At KISSmetrics: Post Sale, Now What? How to Increase Your Repeat Customers (See another article for KISSmetrics here)
• At Help.com: The “as your team grows” checklist for customer service managers (View all articles for Help here)
• At FastCompany: How Startups (And Everyone Else) Should Handle Social Media
• At Bigcommerce: The benefits of ecommerce analytics–plus 4 apps to help your store unlock conversion (View all articles for Bigcommerce here)
• At Fizzle: The Freelancer’s Guide to an Overflowing Client Pipeline
• At Freelancer’s Union: Diversify your skill set or focus on your niche? How to find a balance that suits you

Case studies and interviews:

With several of my clients, I’ve managed the entire case study or interview process–from sourcing subjects to interviewing them to pulling it all together:

• At Shopify: How Hawkers Uses Shopify Plus to Disrupt the Sunglasses Industry
• At Shopify: How Sudara Uses Shopify Plus to Bring Hope to Women
• The How I Work series at Moblized: This interview series focused on how business owners structure their days and what types of technology keep their business running. I sourced interviewees, interviewed them & recorded it, managed a transcriptionist and audio editor, and edited the transcripts to read more like a blog post.
• An interview/case study post for Helloify: How Groove grows at 10% per month by creating lifelong customers
• At BigCommerce: Keyword Research: How HairCareXtras grew revenue 300% in 4 steps (View the rest here at my Bigcommerce author page)

Longer form content and ebooks:

• Drop Ship Like a Pro: an e-book I put together for Bigcommerce
• There’s also my book at the Kindle store which, as of writing, has 30 reviews with an average of 5 stars

App reviews and roundups:

I’ve got something of an obsession on finding the best apps for business owners and freelancers, as you can see. I also have a Youtube channel with over 650 subscribers where I review tools/apps–mostly productivity related, sometimes venturing out into more general business-oriented areas.

• At WPCurve: 10 productivity tools to keep remote teams on track
• At Highfive: The apps that help you bootstrap / 8 team tools for remote work
• At Sitepoint: End Inbox Overwhelm With These 10 Gmail Add-ons
• At Lifehack: Five task + project management tools just for freelancers
• The “Reviews” archive at my site

Editorial/Personal essays:

Something I’ve done some of, and am looking to do more of, is editorial essays, looking at how business, technology, and design impact our lives (and personal essays).

• At Shopify: Visions of the Future: Are We Headed Into Uncharted Territory? and The Dark Side of Entrepreneurship That Nobody Talks About (which generated over 600 social shares)
• At Medium: Someone stole my identity on Upwork and all I got was this lousy blog post

Copy:

In addition to content writing, I also do copywriting, including most or all of the copy on these sites:

• Knurture
• Redstamp
• Chime
• Rollout.io (specifically the following pages: Home, How Rollout Works, and About page)

Ghostwriting:

I do ghostwriting on a regular basis, typically for busy CEOs or agency owners, working from outlines or interviews/conversations with the CEO themselves and translating it into blog posts (or e-books, etc.). Contact me for references and examples.

For examples of campaigns & strategy work, see the case studies.

*It’s a pet peeve of mine when people mention statistics without sources, so just to back myself up: rank better in search engines, get more backlinks, get more social shares