Blogging, case studies, and ebook for Bigcommerce

Bigcommerce Blog Author Page

Bigcommerce is not only an industry leading e-commerce solution, they’re right here in my home-base of Austin, Texas. So when the opportunity came up to work together, of course I was ecstatic and honored to do so! Here’s a sampling of our work together:

Blog posts:

Case studies:

When I found out the Bigcommerce team loves to feature users on their blog, I set about finding potential case study participants to interview and create posts around. These are some of my favorites, because I get to go over potentially confusing topics, but ground them in a real-world example, giving the reader further resources and next steps.

Here are some examples: 

And although not up as of writing, I’m currently working with the Bigcommerce team and a few choice customers of theirs to add more case studies to the case studies section on the site (as opposed to how-to case study posts on the blog).

I also outlined and then pulled together existing content (and editing it) and my original content to create their dropshipping ebook.

The reception has been positive–both from the audience, from the content marketing manager, and from the CEO himself:

“I thought you might enjoy these props from our CEO, who is a notoriously tough audience when it comes to content:
http://blog.bigcommerce.com/pinterest-helped-blacknbianco-increase-daily-traffic-10x/This type of content gets me up in the morning. Caters to our Shark Tank Suzy persona, valuable and well written.”
The subject line of that email was “Love this” – which I love myself!”

 

On a later occasion: 

“Our CEO Eddie sent out a company-wide shoutout for the content team and included two of your posts in his list of recent favorites.”

(via Julie Neumann)